Independent, at last: How Farmers sell organic food and generate new customers automatically without relying on supermarkets

In this case study, Marco Schröder and Maximilian Weil present how they acquired buyers for the „BioBus“, a local farmer, by automating their marketing and setting up an automated customer-acquisition campaign.

What you will learn in this case study:

How local farmers generate lots of clients themselves, without having to sell to supermarkets.

A smart strategy to save up to 13 hours weekly while delivering food to more clients..

How to turn a marketing budget of 6.433,35€ into 52.183,18€ (which is a ROI of 811,1%).

These companies trust Klick-Tipp

Introductory headline (often a speaker quote)

Local farmers are in a tough spot: Their products are fresh, tasty, of highest quality and worth good money.

Unfortunately, most farmers are dependent on large super markets to sell their food which results in a loss of potential income. The supermarket swallows a hefty portion of the margins.

But what if the supermarket could be removed from the sales process?

This is what Marco Schröder and Maxmilian Weil did for the Martinshof from the Saarland. Their company called „BioBus“ deliveres fresh, organic food directly to the consumer.

They setup a simple, automated buyer-acquisition-funnel to cut out the supermarket as the middle man.

Marketing automation works beautifully — even in a traditionally old-fashioned niche like farmers.

Dependent upon supermarkets

Farmers are dependent upon supermarkets to sell their food, which the supermarkets take advantage of. The consequences: Low prices for high quality, fresh and organic food. The supermarket wins, the farmer
loses.

High quality products, but too few customers

Farmers are often working to capacity to produce fresh food. They simply do not have time to learn about marketing to acquire customers on their own.

No time to follow up on leads

The very few leads who would be interested in buying from the farmer directly are seldom being followed up on. This means: Lots of potential revenue remains uncollected.

Dependent upon supermarkets

Farmers are dependent upon supermarkets to sell their food, which the supermarkets take advantage of. The consequences: Low prices for high quality, fresh and organic food. The supermarket wins, the farmer
loses.

High quality products, but too few customers

Farmers are often working to capacity to produce fresh food. They simply do not have time to learn about marketing to acquire customers on their own.

No time to follow up on leads

The very few leads who would be interested in buying from the farmer directly are seldom being followed up on. This means: Lots of potential revenue remains uncollected.

The Martinshof produces organic food which previously had to be sold in supermarkets. By using a simple sales process and marketing automation, they were able to liberate themselves, cutting out the man in the middle — thusdramatically increase revenue and save time.

The results of Martinshof after the automation

100%

Follow-Up

+33.526,89€

Yearly Revenue

684,37 h

Time savings per year

+1.962,2%

Growth compared to last year

811,1%

ROI

Automation did not only save lots of money and time for the Martinshof, but they also enjoy these benefits:

  • Time for what matters most: Farmers should not be concerned with customer acquisition, but with what they are best at: producing fresh, organic food.
  • Headspace: The dependency upon supermarkets is a financial and mental burden. They dictate prices. Thanks to automation, the Martinshof generates customers on their own now.
  • Recurring revenue: Unsurprisingly, a large portion of newly acquired customers are delighte

Speaker Quote

This case study has proven very clearly: Every niche profits from automation. Even farmers who serve an elderly audience can acquire customers automatically — online.

This saves them time, money and they can finally focus on what they are best at.

If you would like to setup simple, automated processes like these, book a call now and talk to one of our Klick-Tipp Experts!