A/B Testing Images via URL – Improve Email Engagement

Are you looking to improve your email campaigns with engaging visuals?

A/B testing images via URL is a simple and effective way to discover which image resonates best with your audience. By comparing multiple versions, you can identify the one that drives the best results and optimize your campaigns accordingly.

For example, you can test different preview images for a video by using an A/B test to rotate multiple image versions among your email recipients. Each contact will see one version, allowing you to analyze which performs better.

Please note that this feature is available exclusively to our Deluxe and Enterprise customers.

This guide will show you how to set up image A/B tests in KlickTipp, making it easy to enhance your email performance with data-driven decisions.

Step-by-Step Instructions

Set Up an Image A/B Test via URL

  • Create a URL A/B Test.
  • Instead of entering the URLs of website variants, select the → Select Image  button.
  • Upload the images you want to test to KlickTipp.
  • Double-click on the uploaded image to have the URL automatically entered in the corresponding field of the respective version.
  • Create as many versions as you need.
  • Finally, copy the visitor URL under the menu item → Embed Code  and paste it into the corresponding email.
  • To do so, click the image button in the email editor and paste the visitor URL into the → URL  field.  One of the image versions will now be displayed in your email.

Now you know how to A/B test images via URL to boost email engagement. Use this feature to experiment with visuals, analyze results, and create emails that resonate with your audience. Start testing today and see the difference A/B testing can make.

Did this post help you?

Back to overview: Website Builder & Landing Pages

Related Posts: