Contact Management
Contact Enrichment with AI: Complete Missing Data
With SmartEnrichment, KlickTipp’s AI-powered contact enrichment feature, missing or incomplete information in your contact data is automatically completed. The AI analyzes publicly available sources — such as company websites or imprints — based on the email address and fills selected fields with accurate values.
AI-based contact enrichment is the simplest way to keep your contact database automatically up to date. It saves time, improves data quality, and enables unprecedented personalization in your communication.
Please note that SmartEnrichment is a paid feature and can be activated separately.
What is Contact Request via AI?
SmartEnrichment is an action in the Marketing Cockpit that allows you to automatically enrich existing contacts with additional information. This add-on is available to you directly after payment. The corresponding credits are then automatically deducted from your quota for the data enrichment of a contact. The following options are available to you:
- Enrich predefined fields - The AI fills existing master record fields automatically, e.g. → Name, → Company or → Website.
- Enrich additional fields - User-defined fields can also be added - for example → Industry, → Product or → Target group.
- Information from social media can also be integrated into the data records to create an even more complete profile.
Which Contacts Are Automatically Enriched?
Only contacts with an email address from their own domain can be enriched. Please note that freemail addresses (e.g. @gmx.de, @web.de, @gmail.com) cannot be enriched.
Important to Know
If contacts with freemail addresses run through the action, no credits will be deducted. No enrichments will be performed for these contacts and the error tag will always be assigned.
Step-by-Step Instructions
Here we show you step by step how to use the “Enrich contacts with AI” action to automatically complete your contact master data, select suitable fields and optionally specify how existing values or tags should be handled.
Add Action
- Open your campaign in the Marketing Cockpit.
- Drag the “Enrich contacts with AI” action into your workflow.
- Link it to the previous step (e.g. "Start" or "If... then..." action).
Select Fields
- Select which master record fields (e.g. company, first name, gender) should be filled automatically.
Good to know
To be able to select additional master record fields in the action, you must first enable the desired fields for use with AI in the field settings.
Handling Existing Values
- Select whether existing values should be overwritten or retained.
Define Tags
- Optionally define success and error tags to better evaluate results later.
Activate Campaign
- As soon as the campaign is active, contacts are automatically enriched.
Further Information
Include User-Defined Fields
You can also include your own master record fields in the AI enrichment. In the master record field management, you define which fields are released for the AI. You must enter a description for each field that gives the AI the necessary context - i.e. explains exactly what information should be entered in this field.
Here is another important tip: the clearer you describe what the field means, the better the AI understands what data it should search for and enter.
Monthly Costs & Credits
- Costs per month: €24.95
- Includes use of the SmartEnrichment function incl. 20,000 credits per month.
- Costs per enrichment: 20 credits per enriched contact.
- The monthly quota (20,000 credits) can be used to enrich 1,000 contacts.
- The monthly quota expires after 90 days.
- Auto-TopUp: 25,000 credits are automatically booked for €25 as soon as your credits are used up. Your campaigns continue to run without interruption.
- Credits from Auto-TopUp also expire after 90 days.
Note: Credits can be used across all features - you can also use them for other AI features such as hyper-relevant SmartMails. You can find an overview of your current credit balance under → My account → My subscription.
Data Protection & Legal Matters
- Only publicly accessible data sources are used.
- All AI providers used are GDPR-compliant.
- KlickTipp documents which data fields were supplemented by AI.
- Personal data is subject to the same protection standards as all other KlickTipp data.
With KlickTipp's AI contact enrichment, you can automatically keep your database up to date, save valuable time and permanently improve the quality of your contact information. Activate the function now and benefit from more precise data for more targeted, more successful marketing.
FAQ
Contact enrichment with AI automatically completes missing or incomplete contact data. The AI analyzes existing information and uses publicly available data sources.
EAI saves time and improves data quality by recognizing missing fields, adding valid data and correcting incorrect entries - ideal for CRM and email marketing.
Yes, KlickTipp only uses GDPR-compliant providers and transparently documents all added data fields.
The error tag is set (if defined). Existing data remains unchanged. Please note that credits will also be deducted from your quota in this case.
Yes, you decide which fields should be filled or remain unchanged.
Yes, as soon as you have released them for the AI and entered a description.
There are no discounts for the AddOn.
The credits must be used within 3 months - they expire 90 days after purchase.
Credits topped up via Auto-TopUp expire 30 days after Auto-TopUp (not after AddOn subscription expiry).
SmartEnrichment can be booked as an add-on in all packages.