Contact Enrichment with AI: Complete Missing Data

With SmartEnrichment, KlickTipp’s AI-powered contact enrichment feature, missing or incomplete information in your contact data is automatically completed. The AI analyzes publicly available sources — such as company websites or imprints — based on the email address and fills selected fields with accurate values.

AI-based contact enrichment is the simplest way to keep your contact database automatically up to date. It saves time, improves data quality, and enables unprecedented personalization in your communication.

Please note that SmartEnrichment is a paid feature and can be activated separately.

What is Contact Request via AI?

SmartEnrichment is an action in the Marketing Cockpit that allows you to automatically enrich existing contacts with additional information. This add-on is available to you directly after payment. The corresponding credits are then automatically deducted from your quota for the data enrichment of a contact. The following options are available to you:

  • Enrich predefined fields - The AI fills existing master record fields automatically, e.g. → Name, → Company  or → Website.
  • Enrich additional fields - User-defined fields can also be added - for example → Industry, → Product  or → Target group.
    • Information from social media can also be integrated into the data records to create an even more complete profile.

Which Contacts Are Automatically Enriched?

Only contacts with an email address from their own domain can be enriched. Please note that freemail addresses (e.g. @gmx.de, @web.de, @gmail.com) cannot be enriched.

In addition, contact information can be supplemented with data from LinkedIn.

Important to Know

If contacts with freemail addresses run through the action, no credits will be deducted. No enrichments will be performed for these contacts and the error tag will always be assigned.

If you select the data source → LinkedIn, however, the type of email address has no bearing on the enrichment process.

Step-by-Step Instructions

Here we show you step by step how to use the “Enrich contacts with AI” action to automatically complete your contact master data, select suitable fields and optionally specify how existing values or tags should be handled.

Add Action

  • Open your campaign in the Marketing Cockpit.
  • Drag the “Enrich contacts with AI” action into your workflow.
  • Link it to the previous step (e.g. "Start" or "If... then..." action).

Select Fields

  • Decide which data source you want to use: email domain (contact's website) LinkedIn profile, or YouTube. This data includes the channel name, channel description, and interaction metrics such as views and subscribers from YouTube.
  • If you selected → LinkedIn, please also specify the field where the LinkedIn link is stored for the contact.
  • You also have the option to use the last ten LinkedIn posts for data enrichment.
  • When you select → YouTube,  you will be prompted to enter the YouTube link in the corresponding field.
  • Here, you can include the channel's top 10 videos for data enrichment.
    • Please note that selecting either → LinkedIn  or → YouTube  will result in additional costs per enrichment.
  • Select which master record fields (e.g. company, first name, gender) should be filled automatically.

Good to Know

To be able to select additional master record fields in the action, you must first enable the desired fields for use with AI in the field settings.

Handling Existing Values

  • Select whether existing values should be overwritten or retained. Alternatively, you can choose to have only the empty fields filled in.

Define Tags

  • Optionally define success and error tags to better evaluate results later. Even though this selection is optional, we strongly recommend selecting tags for both cases.

Activate Campaign

  • As soon as the campaign is active, contacts are automatically enriched.

Further Information

Include User-Defined Fields

You can also include your own master record fields in the AI enrichment. In the master record field management, you define which fields are released for the AI. You must enter a description for each field that gives the AI the necessary context - i.e. explains exactly what information should be entered in this field.

Here is another important tip: the clearer you describe what the field means, the better the AI understands what data it should search for and enter.

Monthly Costs & Credits

  • Monthly fee: €24.95
    • Includes access to the SmartEnrichment feature and €25 in monthly credits.
  • Cost per email-domain enrichment: €0.02 per contact.
    • The included monthly credit (€25) allows you to enrich up to 1,000 contacts.
    • Unused monthly credits expire after 90 days.
  • Cost per LinkedIn enrichment: €0.04 per contact.
    • Enrichment including the last 10 LinkedIn posts costs €0.24 per contact.
  • Cost per enrichment using YouTube: €0.04 per enriched contact.
    • Enrichment using the channel's top 10 videos costs €0.24 per enriched contact.
  • Auto-TopUp: An additional €25.00 is automatically added once your credits are depleted. This ensures your campaigns continue running without interruption.
    • Auto-TopUp credits also expire after 90 days.

Note: Credits can be used across all features - you can also use them for other AI features such as hyper-relevant SmartMails. You can find an overview of your current credit balance under → My account → My subscription.

Data Protection & Legal Matters

  • Only publicly accessible data sources are used.
  • All AI providers used are GDPR-compliant.
  • KlickTipp documents which data fields were supplemented by AI.
  • Personal data is subject to the same protection standards as all other KlickTipp data.

With KlickTipp's AI contact enrichment, you can automatically keep your database up to date, save valuable time and permanently improve the quality of your contact information. Activate the function now and benefit from more precise data for more targeted, more successful marketing.

FAQ

What does contact enrichment with AI mean?

Contact enrichment with AI automatically completes missing or incomplete contact data. The AI analyzes existing information and uses publicly available data sources.

What advantages does AI offer in contact enrichment?

EAI saves time and improves data quality by recognizing missing fields, adding valid data and correcting incorrect entries - ideal for CRM and email marketing.

Is AI contact enrichment GDPR-compliant?

Yes, KlickTipp only uses GDPR-compliant providers and transparently documents all added data fields.

What happens if no data is found?

The error tag is set (if defined). Existing data remains unchanged. Please note that credits will also be deducted from your quota in this case.

Can I exclude individual fields?

Yes, you decide which fields should be filled or remain unchanged.

Are additional fields immediately available?

Yes, as soon as you have released them for the AI and entered a description.

Is there a discount on a 1- or 2-year payment?

There are no discounts for the AddOn.

Do the credits have to be used up within the month, or can they also be collected?

The credits must be used within 3 months - they expire 90 days after purchase.

What happens if my limit is reached shortly before the end of the month and credits are automatically topped up - do they expire with the next billing or do they remain?

Credits topped up via Auto-TopUp expire 30 days after Auto-TopUp (not after AddOn subscription expiry).

Which KlickTipp package do I need to use SmartEnrichment?

SmartEnrichment can be booked as an add-on in all packages.

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