Emails & SMS
Conversion A/B Testing: Optimize Your Newsletter
In this guide, we'll show you how to set up A/B tests for your newsletters and optimize them for conversions, helping you easily identify which variant delivers the best results.
Good to Know:
Please note, this feature is only available in the Enterprise version. If you have any questions or need support, we're here to help.
The winning variant is determined at the end of the split test and sent out permanently. Open rates will continue to be tracked after the test and included in the statistics. As a result, the leading variant may later differ from the original winner.
Step-by-Step Instructions
Writing a Newsletter
- Create a newsletter based on this post: How to Create and Send Newsletters in KlickTipp
- Select the option → Perform A/B Test.
- Set a test size in percentage.
- Set a time period of at least 3 hours. This gives your contacts enough time to open the email and complete their purchase.
- In the drop-down menu under → Winner, select the option → Variant with the Most Opens .
- Select the Email Builder or the Rich Text Editor.
- Click on → Create Newsletter.
Creating and Editing A/B Test Variants
- Create and edit as many A/B test variants as you like. You can create them flexibly in the drag & drop editor or in the rich text editor.
- Name the variant and copy settings from another email if necessary.
- Then make all the sender settings.
- Under → Advanced Settings, you can:
- Deactivate link tracking if needed.
- Enable Gmail link display.
- Define preheader text for email previews in clients.
- Click → Save and Continue.
- Edit each A/B test variant in the selected editor. Insert the link to the first order page with the price to be tested.
- Click on → Save.
Testing and Sending Your Newsletter
- After saving, a pop-up window with several options will appear. You will see a note if something is still missing. You can check the variant and start the A/B test. Create a new variant or continue editing the current one.
- In the menu on the left, you will see the two items → Design and → Check. Click on → Design to return to the selected editor. If you select → Review, several options appear.
- A helpful infographic shows you the spam score based on the selected signature.
- You can preview the email in your browser or send it to a test address for review.
- You need at least two variants for the A/B test. You can optionally create additional variants via the left-hand menu under → A/B Test Variants. You can either duplicate these or create new ones using the editor buttons.
- You will find the conversion pixel on the left under → Setup & Recipient. Add this to your website.
- Click on → Sending on the left. Select a sending time from the drop-down menu.
- The newsletter will then be sent. In the menu on the left under → Overview you will see an overview of all key figures.
- If you click on → A/B Test Emails, you will see all split test results in detail.
A/B testing is an effective way to refine your email campaigns and boost conversions. Use these strategies to ensure your newsletters perform their best.
Start testing today and unlock your email marketing potential.