Insert Countdowns in Emails for Limited-Time Offers

Learn how to insert countdowns in emails! Set time limits to drive urgency and boost engagement in your email marketing campaigns.

Good to Know

  • The countdown in an email lasts for two minutes. After that, a button labeled → Click here now  appears. The countdown continues correctly, and the current value shows when the email is reopened.
  • Please note that a countdown in a preview email always displays the default value of two minutes. The value actually set in the email is therefore ignored.
  • You can set a countdown for up to 30 days in the future.

In this example, the countdown runs for two minutes as soon as the recipient has opened the email. After the two minutes, a button appears with the words → Click here now

Below we will show you how you can insert a countdown into emails in KlickTipp.

Create a Countdown

  • In the menu, select → Automation  → Countdowns  → New Countdown.
  • After that, give your countdown a name and then click on the → Create Countdown  button.
  • Select the desired color of the countdown in the → Template  drop-down menu.
  • In the drop-down menu → Expiry Time,  you can select a fixed expiry time. Select a date from an additional field. You can also choose a specific time period after assigning a tag.
  • You can choose the end image yourself: If you select → Custom end image,  your chosen image will be used after the timer expires.
  • Enter a target address for → Link URL  and → Link URL  after expiry.
  • Finally, click on → Save.

Insert Countdown in an Email

In the Email Builder:

  • In the → Content area  on the right, select the → Countdown  block and drag it to the desired position in the email.
  • Then click on → Select countdown.
  • A drop-down menu will open from which you can select the countdown you have already created. If you wish, you can also create a new countdown.

In the RichText Editor:

  • Create a new follow-up email or newsletter.
  • In the email dialog, you can insert your countdown into your email. Click with the mouse in the HTML editor.
  • In the menu, select → Placeholder  and then click on → Other data → Countdowns.  Select the countdown you have just created.
  • Continue as usual with the creation of your follow-up email or newsletter.

With countdowns in emails, you can create a sense of urgency and prompt timely responses from your audience.

Start adding countdowns to your campaigns and see the difference in engagement!

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