Connect Instagram & KlickTipp to Automate Leads and DMs

Want to link Instagram with KlickTipp to automate your marketing? This guide walks you through the setup step by step, helps you synchronize your data and shows you how to reach your audience more effectively. Follow the instructions below to get started right away.

Your Benefits with Instagram and KlickTipp

  • Automate your interactions by syncing Instagram leads directly to KlickTipp
  • Gain deeper insights and segment your audience more effectively
  • Improve your marketing campaigns with targeted Instagram–KlickTipp workflows
  • Streamline your processes with a seamless integration
  • Strengthen trust and credibility through consistent, automated communication

Connect Your Instagram Account with KlickTipp via Make

In this guide, you’ll learn how to connect Instagram with KlickTipp using the Make template. The integration automatically captures leads, enriches them with Instagram insights, and enables DM communication directly from KlickTipp–making your marketing more efficient and targeted.

Prerequisites

  • KlickTipp account (with API access)
  • Make account
  • Active Instagram Business account
  • API permission to send DMs and access profile data

Preparations in Your KlickTipp Account

Before integrating Instagram, make sure to add the required custom fields and tags in KlickTipp so contacts can be enriched automatically with Instagram profile data.

Create Data Fields in KlickTipp

KlickTipp should already contain the following standard fields, which are not mentioned here: First name, Last name, Email, etc. Create these custom fields in KlickTipp for the Instagram integration:

  • Instagram ID
  • Number of media
  • Number of followers
  • Number of subscribers
  • Biography
  • Insights
  • Username

Define or Create KlickTipp Tags

Create these tags in KlickTipp to manage Instagram interactions:

  • Instagram | Enrichment
  • Instagram | Send DM
  • Instagram | Username found

Preparations within Instagram

  • Go to the settings of your Instagram Business account.
  • Make sure your account is connected to Facebook and access to the Instagram Graph API has been set up.
  • Confirm that you have the necessary permissions to send DMs and access profile analytics via the API.

Import Template, Set Up and Test Integration

The following guides show you how to import the Make templates, connect Instagram with KlickTipp, and test the integration so leads can be captured, enriched and contacted automatically.

Create Instagram Lead Magnet Automation

  • Import the template via the Make template page
  • Comment or react to an Instagram post to trigger a DM
  • Check if the DM is sent correctly and includes the email request
  • Confirm that the email address is extracted and saved in KlickTipp
  • Once everything works, activate the automation and monitor early interactions

Intelligent Lead Enrichment

  • Import the template via the Make template page
  • Monitor incoming DMs to see if users provide their email
  • Check the email validation and storage in KlickTipp
  • Activate the integration in Make once tests succeed
  • Regularly check that permissions and API limits are still valid

Send Instagram DMs via KlickTipp

  • Import the template via the Make template page
  • Trigger a DM from KlickTipp to test sending
  • Check if the DM arrives in your Instagram test profile
  • Activate the automation after successful testing
  • Monitor interactions for the first few days

Next Steps

Once you've completed the setup and integration, you can take full advantage of the powerful features of KlickTipp and Instagram to optimize your marketing strategies. Here are the next steps you can take:

  • Activate email campaigns enriched with Instagram data
  • Use tags to segment leads
  • Automate DM follow-ups based on interactions
  • Create engaging content tailored to your Instagram audience

Summary

When you connect Instagram with KlickTipp, you can automatically sync leads and profile data, trigger email campaigns based on interactions, and send targeted direct messages.

This turns your Instagram activity into a powerful part of your email marketing and helps you scale your relationship-building efforts.

Additional Resources

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