Emails & SMS
Prompting Guide: How to Write Good AI Prompts
In this prompting guide, you will learn how to write good AI prompts - and why the quality of your AI-generated content directly depends on the quality of your prompts. With the right prompting tips, you will quickly understand how to give the AI clear instructions and thus achieve significantly better results.
The more precise, concrete, and context-rich your input is, the better the AI understands what you really want - and the more convincing the results will be.
Especially in KlickTipp, good prompting helps you unlock the full potential of the AI features: from automatically generated email subject lines to persuasive calls to action and personalized texts for your target group.
This guide shows you step by step how to formulate clear, targeted prompts and avoid common mistakes. You will also learn how to achieve significantly better results using simple methods - without any prior technical knowledge.
In short: if you understand how to talk to AI, it will provide you with texts that not only sound good, but also have a real impact - in marketing, in sending emails and in your overall communication.
What Is a Prompt?
A prompt is the instruction you give the AI - in other words, the basis for how good your AI texts will be. It describes exactly what the AI should produce and in what style.
A good prompt - often referred to as an AI prompt - always contains several elements:
- What should be created, e.g. subject, benefit argumentation or call-to-action.
- How the text should sound - tone, style and structure.
- What information needs to be included, such as name, company or industry.
- What goal is to be achieved - e.g. increasing the click rate, building trust, triggering the impulse to buy, etc.
Such a prompt is therefore more than just a task - it is a mini-briefing for the AI that determines the success or failure of your results. If you want to write good prompts, you should always formulate them clearly, concretely and contextually. This is the most important basis for convincing AI texts and successful work with KlickTipp's AI features.
Important to Know
AI is not creative in the human sense. It tries to implement your instructions as simply as possible. So if you say: “Write a long text about our product”, the AI thinks: "Okay, three sentences is already a long text" - and delivers exactly that. Think of the AI as a diligent assistant: it only does what is explicitly requested - not what you meant.
Bad vs. Good Prompts
Before you write your own prompts, it's worth taking a look at typical mistakes. The following prompting tips and examples will help you avoid common pitfalls and formulate precise AI prompts that your AI really understands.
Examples of Bad Prompts:
“Write a funny subject line.”
The term → funny is subjective. The AI neither knows what you find funny nor which target group you want to address.
Our tip: Show the AI what kind of humour you have using three examples - this will help it understand what YOU find funny.
“Write a long paragraph about our product.”
The description → long may mean three lines for the AI, but you probably meant six or more.
Our recommendation: Specify exactly how many sentences or words the text should contain. Also describe what goal you are pursuing with the description, e.g. sell or inform.
“Write something about KlickTipp.”
The prompt does not provide context, direction or tonality.
The result is therefore very general and we recommend that you do this: Specify the goal, tonality and context.
Examples of Good Prompts:
“Write a personalized subject line for an email about [topic]. Address the recipient using their [first name] field and arouse curiosity about the [product benefit]. Goal: Maximize the open rate through humor with reference to the benefit.”
Formulate a clear objective, choose a precise tone and specify concrete data fields.
“Write a short benefit statement (2-3 sentences) for [product/offer], based on the fields [industry] and [target customer].
Emphasize what added value the recipient will get from [product] specifically in their industry.”
The AI understands exactly what is being written, for whom the text is intended and with what goal.
“Create a call-to-action text that directly addresses the brand specified in the [company] field and conveys urgency. Use active language and a maximum of 12 words.”
The prompt specifies the exact length, goal, style and target group reference.
How to Write Good Prompts
Here you will learn how to create precise AI prompts - from clear target definition, context and personalization with data fields to style, formatting and fine-tuning for optimal results.
Define the Goal
What should the text achieve? Curiosity, trust, buying impulse, information value?
Specify the Context
Give the AI as many clues as possible: What type of text is this? (subject line, paragraph, CTA) In what context is it? (product, campaign, industry) Which target group or persona should be addressed?
Include Data Fields
Use master record fields & tags that help the AI to personalize. Explicitly state in the prompt which fields should be used for this section, e.g: “Consider the fields: First name, Company, Industry.”
Style and Length
Tell the AI exactly how the text should look:
- Tone: factual, inspiring, humorous, confidence-building
- Length: max. 12 words, 2-3 sentences, one short paragraph
- Form: List, sentence, continuous text
Set Formatting
In the prompt, you should describe the formatting exactly.
For example:
If the text is generated for a line with a dark background, add a statement: “Use font-color: white;”
Or if the text is to be spaced from the margins, indicate this: “Use <p>margin: 15px for top and bottom as well as right and left for all.
Format all paragraphs and lists (<p>, <li>) as follows: “<p style=“text-align:left; font-family: Lato; line-height:1.2;font-size: 16px;”>.”
Refine and Involve the AI
Test different variants and analyze which prompts produce the best results. It often helps to expand or slightly rephrase a prompt to create more clarity.
Did you Know?
You can use the AI itself as a sparring partner for prompt development. First formulate a simple instruction, e.g: “Write a good prompt for a subject line that arouses curiosity and refers to the product in the [product name] field.”
The AI then provides you with suggestions on how to refine your prompt, allowing you to develop a better version of your prompt step by step - together with the AI.
This method saves time, helps with learning and usually leads to significantly better results.
Avoid Common Mistakes When Prompting
We'll show you simple prompting tips to help you avoid typical mistakes when creating AI prompts. You will learn how to achieve significantly better results with clear and focused instructions.
- Too vague – AI doesn’t understand the goal:
Always state the goal, context and recipient reference. - No fields mentioned – AI does not use any data Solution:
List relevant fields in the prompt. - Prompts too long – AI dilutes focus Solution:
Formulate briefly, clearly and specifically. - Contradictory instructions – AI decides randomly Solution:
Only one tonality, one goal per prompt - Unclear length – Result too short or too long Solution:
Specify maximum/minimum length
Conclusion: Clear Prompts, Better Results
The better your prompt, the better the AI results - this is especially true for the AI features in KlickTipp. Precise instructions save time, improve text quality and ensure convincing email texts, subject lines and call-to-actions.
This guide shows you how to write good prompts with simple prompting tips and clear structures. Use new AI prompt examples regularly and develop your own prompt templates from them, which you can use again and again in KlickTipp.
Test different variations, learn from the results — and use the AI as your sparring partner. You'll get better at writing prompts with every run, and your KlickTipp AI will deliver content that really works.