Connect WordPress to KlickTipp for Automation

Benefits of Connecting WordPress to KlickTipp

• Automated lead capture: New sign-ups and form submissions from WordPress are automatically added to your KlickTipp account—no more manual data entry.
• Targeted segmentation and tagging: Assign tags to contacts directly upon import to launch personalized campaigns and triggers.
• Better conversion results: Synced leads enable timely follow-ups and automated funnels that help increase your conversion rate.
• Save time and resources: Automation reduces routine tasks, allowing you to focus on content and offers.

WordPress Registrations and Tag Segmentation with KlickTipp and Make

Use the ready-made Make templates to get started quickly:

• Set up WordPress user registration via KlickTipp form submission
• KlickTipp tag segmentation via WordPress comments

Requirements

• A KlickTipp account with API access (API key or login credentials available)
• A Make account (to import and run the template)
• A WordPress website where you can edit pages, embed forms, or add comment blocks with admin access
• A KlickTipp form or landing page created in KlickTipp that can be embedded in WordPress (recommended)
• Permissions to install and activate WordPress plugins, if necessary (e.g., to embed forms or manage comments)

Setup in Your KlickTipp Account

Create Data Fields in KlickTipp

• WordPress | Username — Line
• WordPress | Temporary password — Line
• WordPress | User ID — Line
• WordPress | Comment — Line
• WordPress | Signup consent — Line

Define or Create a KlickTipp Tag

• WordPress | User registration
• WordPress | Subscriber
• WordPress | Subscriber comment A
• WordPress | Subscriber comment B

Further Preparations in KlickTipp

• Create a KlickTipp sign-up form
  • Enter the email address and all other fields that should be synced.
  • Add a GDPR checkbox.
  • Add an additional field that grants permission to create a WordPress user.
  • Embed the form later on the relevant WordPress page.
• Set up a webhook
  • Create a webhook triggered by the form’s smart tag.
  • This webhook automatically sends the data to Make.
• Prepare a welcome email campaign (optional)
  • Trigger after registration via the form.
• Comment-based campaign setup (optional)
  • If you want to use comment-based content, create the campaign sequences that are triggered by the comment-related tags.
• Other
  • If no comment-based campaigns are planned, no further preparations are necessary.

Styling the RAW Registration Form

# Role / Context
You are an experienced frontend developer and UX designer specializing in conversion-optimized marketing websites. You are familiar with the visual design, typography, colors, and form patterns of the official website (https://www.klicktipp.com/de/).

# Task / Goal
Adapt the HTML form below so that it visually and structurally appears as if it were created specifically for this homepage.

# Constraints / Rules
The functionality of the form must not be changed (action URL, field names, API key, GDPR checkbox, and captcha script must remain unchanged).
Only HTML and inline CSS adjustments are allowed (no external CSS, no JavaScript).

## The design should:
- look modern, clean, and trustworthy
- match the brand appearance of the homepage (colors, spacing, typography, button style)
- be responsive (desktop & mobile)
- labels may be optimized for better UX (e.g. placeholders, clearer wording), without changing their legal meaning
- the output should contain only the final HTML – no explanations

# Input HTML
The HTML will be provided via the chat input.

Preparations in WordPress

• Create a sign-up page
  • In WordPress, go to Pages → Add New  and create a page, e.g.,  → Sign Up  or → Registration.  Add a short explanation so visitors know what they’re getting.
• Embed the KlickTipp form
  • In KlickTipp, open the landing page or form you created and copy the embed code (JavaScript/iframe) or the form shortcode.
  • Edit the sign-up page in WordPress and paste the code into a Custom HTML block in the Gutenberg editor or into the editor area where you want the form to appear.
  • Save and check the preview to ensure the form displays correctly and functions properly.
• Configure comment sections for segmentation
  • Specify which posts or pages should use comment-based tagging.
  • Make sure your WordPress theme supports comments, or use a comment plugin or block.
  • In the Block Editor: Add a Comments block or enable it under Discussion Settings → Allow Comments.
• Add support plugins (optional)
  • For more detailed comment data (e.g., sentiment, upvotes), you can install plugins or small custom scripts to capture comment IDs and content.
  • Keep changes to a minimum—the template only reads basic comment events.
• Testing forms and comments
  • Perform a test registration via the KlickTipp form and leave a test comment under a post.
  • Check whether the form works correctly and the comments are visible.
• Notes
  • Make does not need to be configured at this stage. The focus is on deploying the form and enabling comments in WordPress.
  • The Make template will later connect KlickTipp and WordPress to read submissions and comments and automatically create users or tags.

Import Template, Set Up and Test the Integration

Create WordPress Users via KlickTipp

• Preparing for the test
  • Make sure the Make scenario is in → Run Once  or Listening mode.
  • Verify that the Make webhook URL is correctly configured in your KlickTipp Smart Tag or form settings.
• Perform a test submission
  • Fill out the KlickTipp form on your WordPress website with a test email address and a name.
  • Complete the double opt-in process, if required, to trigger the webhook.
• Check in Make
  • Monitor the scenario execution: Confirm that the Webhook module has received the data from KlickTipp.
  • Check the WordPress module to ensure that the user was created successfully and that the fields (username, email) were mapped correctly.
• Verify in WordPress and KlickTipp
  • Confirm that the new user exists in your WordPress dashboard under → Users.
  • Check the contact in KlickTipp to ensure that the expected tags (e.g.,  → WordPress | Subscriber)  have been assigned.
• Final Check
  • Make sure that all modules show successful test runs and that the data mapping is correct.
• Activate the scenario
  • Switch the scenario in Make from → Draft/Test  to → Active  (set the switch to → ON).
  • If you used a temporary webhook URL during the test phase, make sure that the final live URL is now stored in your KlickTipp webhook.
• Monitor the first live runs
  • Monitor the first real registrations or comments in Make’s → Run History  to ensure stable performance.
  • Check the newly created users in WordPress as well as the corresponding contacts in KlickTipp for correct tags and a successfully completed opt-in process.

KlickTipp Tag Segmentation via WordPress Comments

• Set up test tags and a test contact
  • Create the planned tags in KlickTipp (e.g. → WordPress | Subscriber comment A, → WordPress | Subscriber comment B)  and create a test contact with the test email address.
• Perform controlled comment tests
  • Post comments on the configured WordPress site using the test email. Create at least two different comments to test various router branches in Make.
• Monitor the Make history
  • Open the → Run History  in Make and check whether the router selected the correct path and whether the KlickTipp modules correctly found the contact and assigned the tags.
• Verify tags in KlickTipp
  • Open the test contact in KlickTipp and confirm that the correct tags have been assigned or updated. If necessary, compare the tag IDs in the Make output with the KlickTipp data.
• Final check before activation
  • Ensure that all required tags exist and that the tag IDs are correctly assigned in Make. Check the email mapping and test various use cases (new vs. existing contacts). Pro tip: Add an error handler in Make to receive immediate notifications if any runs fail.
• Activate the scenario in Make
  • Switch the scenario from → Draft  to → Active.
• Monitor the first runs
  • Regularly check the Run History in Make and the KlickTipp contact data during the first 24–72 hours. Verify that tags are assigned correctly and that no duplicates or data overwrites occur in WordPress.
• Optimize and expand
  • Use real-world data from the first runs to refine router filters (e.g., keywords or consent checkboxes) and reduce potential errors.

Next Steps

• Welcome sequence for new users: Trigger an automated welcome email campaign in KlickTipp immediately after a WordPress account is created (use the wp_signup or wp_user_created tag).
• Comment-based nurture sequences: Assign tags based on the sentiment or activity of comments (e.g., wp_comment_positive) to include engaged users in product-related follow-ups.
• VIP or Reactivation Segments: Use comment frequency or specific tags to identify VIP commenters and move them into a premium campaign or invite them to webinars.
• Behavioral Targeting: Combine tags from WordPress page visits with comment tags to send hyper-personalized content (e.g., send a content upgrade only to users who have commented on a specific tutorial).

Summary

Additional Resources

• Create a sign-up form – Generate leads through the form
• Create a RAW registration form (HTML) in KlickTipp
• Instructions for further KlickTipp integrations
• Overview of all KlickTipp integrations
• WordPress Support Forum