Campaigns: Marketing Cockpit Actions
Use the “Restart (Multiple Send)” Action in KlickTipp
This article explains how to use the “Restart (Multiple Send)” action in KlickTipp to have contacts restart their campaign. By using the “Restart (Multiple Send)” action, you can send contacts back to the beginning of their current campaign. This is especially helpful for webinar registration campaigns, but also works for campaigns that update contact data or check master data fields, even if no emails are sent.
In addition to manual tags and SmartTags, you can also use time-based conditions as start conditions. KlickTipp then automatically checks whether the condition is fulfilled at the set time.
Did You Know?
Campaigns with the old “multiple send” functionality will continue to run as usual. If you deactivate this option, you'll need to use the “Restart (Multiple Send)” action to enable multiple sends. Due to the extended options, we recommend that you use the new restart action.
Step-by-Step Guide
- Click on → Add Action in your campaign.
- Select the “Restart (Multiple Send)” action.
- Name the action.
- Select a tag that should be optionally assigned as soon as a contact restarts the campaign. An optional tag for restarted contacts helps you to control the campaign even more precisely. At the same time, you can also use it to start further actions in other campaigns.
- Finally, click on → Save.
Important
The “Restart (Multiple Send)” action resets the campaign for contacts who reach it, allowing “Goal” actions to be triggered again.
“Goal” actions can also be triggered again with each new run.
Waiting time before restarting
The fixed waiting time of 5 minutes before restarting helps KlickTipp to correctly record the status in the contact history. Contact information often changes several times within a short period of time. The short pause allows the current status to be reliably recognized and the appropriate status to be set for the restart.
An example: The start condition consists of a manual tag and a date. KlickTipp waits a short moment to check whether the manual tag has been removed. In this case, the time condition no longer needs to be checked.
Subsequent change of the date
You can rest assured that your adjustments will be reliably taken into account.
If you change a time condition - for example in the start condition, in an “If...Else...” action or a “Goals” action - KlickTipp automatically adjusts the restart status in the contact history. This applies to conditions with date and time as well as to changes in the calendar.
Use “Wait” action and “Goals” action together
The “Goals” action and the “Wait” action can share the waiting time under certain circumstances.
For example: The “Wait” action waits for 1 day and the “Destinations” action waits until 8 pm. In this case, the “Goals” action only triggers at 8 pm during the 1-day waiting period if there is a trigger - i.e. a change in the contact. This can be a manual tag assignment or a day withdrawal, for example.
If there is no trigger, the “Wait” action has priority. The “Goals” action then automatically checks when the next time at 8 p.m. is reached and then becomes active.
The “Goals” action therefore remains a reliable way of stopping a campaign - either immediately during a ‘Wait’ action by assigning a day or with a time delay at a specified time after the “Wait” action.
Skip time condition
If required - for example for a test - you can skip the waiting time until the restart. This applies both to a date in the start condition and to the automatic waiting time of 5 minutes. This allows you to test the restart of your campaign quickly and easily.
To do this, go to the contact's history and click on the → Skip time condition button.