Forms & Landing Pages
How to Connect Google Ads Lead Forms to KlickTipp
Connect Google Ads Lead Forms to KlickTipp and automatically transfer new leads from your Google Ads campaigns into your KlickTipp account. This guide is for marketers, agencies, coaches, and businesses that want to capture leads faster, reduce manual work, and start follow-up communication immediately after form submission.
Google Ads Lead Forms & KlickTipp: Benefits
- Automated lead transfer: New submissions from Google Ads Lead Forms are sent directly to KlickTipp without manual exports or imports.
- Faster Follow-Up: New leads can be incorporated into your KlickTipp workflows immediately after submission.
- Better segmentation: Tags help you distinguish general leads from country-specific leads, enabling more tailored communication.
- Less manual work: The integration reduces repetitive copy-and-paste tasks and helps prevent data entry errors.
- Faster campaign workflows: Lead data is available in KlickTipp immediately, so you can start email marketing and sales follow-ups right away.
Google Ads Lead Forms Integration
The Make template in this guide transfers new submissions from Google Ads Lead Forms to KlickTipp. You can use it to collect advertising leads in one place, assign tags for segmentation, and prepare contacts for automated follow-up.
Requirements
- KlickTipp API access: You need a Premium subscription or higher to use the API.
- KlickTipp permissions: You need permission to create and manage tags.
- Active Google Ads account: Permission to create and manage lead forms.
- Access to Make: Make sure you have a Make account or create a new one.
- Make account: Make sure you have access to a Make account or create a new one.
- Google Ads Lead Form: You need at least one preconfigured lead form for testing.
Prepare Your KlickTipp Account
Create Custom Fields in KlickTipp
If needed, create additional custom fields in KlickTipp before importing and testing the template.
Define or Create KlickTipp Tags
Create the following tags in KlickTipp before you import and test the template:
- Google Ads | Lead Form
- Google Ads | Lead from Germany
- Google Ads | Lead from Ukraine
Further Preparation in KlickTipp
No additional custom fields are required for this template, unless you want to expand the scenario later by adding your own field mappings. We recommend creating one or more test contacts to verify how the assigned tags will be used in your KlickTipp automations once new leads arrive.
Prepare Your Google Ads Lead Form
Follow these steps to prepare your Google Ads Lead Forms for the integration.
First, create or log in to your Google Ads account. Then, open the Assets section and create a lead form asset. Configure the form fields, headline, business information, privacy policy link, and submission settings to match your campaign requirements.
Make sure the lead form is active and associated with the relevant campaign or ad so that it can receive real submissions for testing and production use.
Import the Template, Set It Up, and Test the Integration
Use the template below to import the workflow, connect Google Ads and KlickTipp, test it with a lead submission, and activate it for production use.
Make: Google Ads Lead Forms Integration with KlickTipp
Use the pre-built Make template to automatically transfer new submissions from Google Ads Lead Forms to KlickTipp: Google Ads Lead Forms Integration with KlickTipp
After you've imported the template, connect your Google Ads Lead Forms trigger and your KlickTipp account in Make. Verify the field mapping and make sure the scenario uses the general tag “Google Ads | Lead Form” as well as, if applicable, the country-specific tags “Google Ads | Lead from Germany” and “Google Ads | Lead from Ukraine.”
Then submit a test lead through your Google Ads Lead Form and verify that the contact appears correctly in KlickTipp with the expected tags.
If you’re satisfied with the test results, activate the scenario in Make and monitor the first production runs. If necessary, adjust the mappings, country conditions, or tag logic so that the leads are segmented exactly as you want them to be.
Next Steps
Once the integration is running reliably, you can use the incoming tags and lead data in KlickTipp to set up faster and more relevant follow-up processes.
- Create KlickTipp automations that start immediately when the “Google Ads | Lead Form” tag is assigned.
- Use country-specific tags to send localized follow-up messages or segment leads by market.
- Add additional tags or field mappings later as needed if you want to separate campaigns, products, or ad groups more precisely.
- Carefully monitor the first production leads to confirm that data quality and segmentation are working as expected.
- Expand your setup incrementally by connecting new Google Ads Lead Forms to the same lead processing workflow.
Frequently Asked Questions About Connecting Google Ads Lead Forms to KlickTipp
What are Google Ads Lead Forms?
Google Ads Lead Forms are lead generation forms in Google Ads. They allow potential customers to submit their contact information directly through an ad without first visiting an external landing page.
Can I Connect Google Ads Lead Forms to KlickTipp?
Yes. You can connect Google Ads lead forms to KlickTipp and automatically transfer new leads to your KlickTipp account. This makes your contacts available for tagging, segmentation, and follow-up processes.
What Are the Requirements for the Connection?
You need a Google Ads account with a lead form set up and a KlickTipp account with API access. In addition, the required fields and tags should be configured in KlickTipp so that the transferred contacts can be assigned correctly.
What Data Can Be Transferred from Google Ads Lead Forms?
The transferred data depends on the fields in your Google Ads Lead Form. Typical examples include email address, name, phone number, or any other information you request in the form.
What Can I Use the Transferred Leads for in KlickTipp?
You can segment leads in KlickTipp, organize them with tags, and use them for automated follow-ups, email campaigns, or other marketing automation tasks.
Summary
When you connect Google Ads Lead Forms to KlickTipp via Make, you can automatically capture new advertising leads, transfer them to KlickTipp, and segment them using ready-to-use tags.
This reduces manual effort, speeds up follow-up, and provides a solid foundation for organized lead management and campaign communication.