“This strategy made us a 4-time Focus Growth Champion.”
Hermann Scherer
Bestselling Author & Top Speaker
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The Trust Leaders Manifesto
Trust Is the New Visibility
Welcome to the Trust Economy
The rules of marketing have fundamentally changed.
The era of irrelevant mass communication is over. A new era has begun: the Trust Economy. In this radically different world, anyone still bombarding people with ads will be punished—by both audiences and algorithms—and disappear from the market.
In the Trust Economy, people don’t want to be bombarded. They want to be understood. Relevance beats noise. Relationships beat reach. Trust beats ad spend.
The winners of this new game don’t push—they pull. Their revenue flows effortlessly, as if by itself.
The key? Hyper-Relevance. Exactly the right message, at the right time, to the right person.
Today, reach alone is worthless. Only those who systematically build trust at scale stay visible, win loyal customers, and scale profitably.
If you’ve been following KlickTipp for a while, you already know this. But many marketers are still trapped in the old mindset. They keep blasting out mass emails—and wonder why open and click rates are plummeting, even as their email list grows.
That’s exactly why KlickTipp exists: to free experts from mass emails and enable predictable growth.
Let’s take a closer look at the new rules of the Trust Economy.
Mario Wolosz
Engineer and former management consultant. Founded KlickTipp in 2009.
Mario Wolosz
Gründer von KlickTipp
“Don’t complain about the game. Learn how to win it.”
The Great Shift in Email Marketing
January 10, 2012: Google was granted US Patent 8095612B2—laying the foundation for engagement-based spam filters. In the years that followed, Google rolled out countless innovations to protect its users: Priority Inbox, Tabbed Inbox, TensorFlow, RETVec, and more.
Other tech giants followed. They, too, made subscriber engagement the gold standard for email deliverability—most recently Microsoft with US Patent 11895074B2 in 2024.
The direction is clear: Only those who send emails people want to read stay visible.
- Engagement signals determine whether your emails make it to the inbox.
- Positive engagement: opened immediately, replied to, forwarded, clicked, downloaded attachments, moved to folders
- Negative engagement: ignored, deleted, marked as spam
- Even a handful of negative signals from a few subscribers drag down deliverability for everyone.
Relevance is the new standard. One-size-fits-all newsletters are fossils from a bygone era.
In the Trust Economy, anyone still relying on mass emails destroys their sender reputation—and will be banned from every inbox by 2027.
“User feedback, such as when a user marks a certain email as spam or signals they want a sender’s emails in their inbox, is key to this filtering process, and our filters learn from user actions.”
Your Strongest Competitive Advantage: Trust at Scale
In the past: “The money is in the list.” The bigger the email list, the higher the revenue.
Today: Your list only generates revenue if your emails are so relevant and valuable that your subscribers actually want to read them.
Only then will your emails land in the inbox.
Do you want to become a market leader? Then become a Trust Leader first. In the Trust Economy, trust is the most powerful lever for sustainable revenue growth.
Spray-and-Pray Marketing vs. Trust Economy
| Spray-and-Pray Marketing | Trust Economy | |
|---|---|---|
| Marketing Paradigm |
Push: noise & pressure
|
Pull: trust & attraction
|
| Purchase Decision Based on |
Comparing features & prices
|
Trust in people & brand
|
| Pricing |
Price wars discount battles
|
Premium pricing dream margins
|
| Customers |
Skeptical & price-sensitive
|
Loyal fans & brand advocates
|
| Long-Term Impact |
Commoditization
|
Market leadership
|
Trust Leaders – the Market Leaders
of the Trust Economy
Imagine walking into an industry event—and all eyes are on you. People come up to you and thank you for your life-changing insights. You feel an intense, almost heartfelt connection with people you’ve never met in person.
As a Trust Leader, you don’t just change others’ lives. How does your life change when your subscribers don’t just receive your emails—they eagerly await them? When your audience doesn’t just follow you—they trust you and gladly buy from you?
But one does not become a Trust Leader by chance—and certainly not through mass emails. Only the one who delivers the right message to the right person at the right time can become a market leader in the Trust Economy.
And this is exactly where the biggest challenges in email marketing lie.
Challenge #1
The Trust Recession Is Here
Online marketing used to be easy: Ads, landing page, discovery call—and money in the bank.
Today, new leads are more skeptical than ever. You can’t just call them anymore. They no-show appointments or ghost you after the discovery call. They hesitate, compare endlessly, and hold back their money—even when your offer is a perfect fit.
In this deep trust recession, social media reach alone won’t cut it. No matter how much budget you throw at Meta or Google—without systematic trust-building, there’s no growth.
Challenge #2
Launcheritis Ruins Delivery Rates
In the past, regular email launches were a guaranteed path to success—often responsible for more than 80% of revenue. Today, inboxes are high-security zones, guarded by AI-powered spam filters. And for them, only one thing matters: positive engagement from subscribers.
In this environment, constant newsletter promotion drives you straight into invisibility.
The Trust Economy recognizes only two kinds of experts: Trust Leaders who reap disproportionate rewards—and the Invisible, whose emails vanish into the Promotions tab or, worse, into spam.
Challenge #3
Affluent, Digitally Savvy Users Now Own an Average of 2.7 Inboxes.
Email buying behavior has radically changed. No entrepreneur can afford to ignore this disruption:
| Primary Addresses | Secondary Addresses | Junk Addresses | |
|---|---|---|---|
| Purpose |
Personal correspondence, business, trusted brands
|
Newsletters, marketing, giveaways
|
Shield against spam
|
| Email Addresses per User |
Permanently one
|
Multiple in parallel
|
Many, constantly changing. Warning: Spam trap risk!
|
| Lifespan |
Often longer than a decade
|
Average 2–4 years
|
Used once, then abandoned
|
| Login Frequency |
Multiple times daily, constant attention
|
1–4 logins per month
|
< 1 login per quarter
|
Do these symptoms sound familiar?
Then act now. Every day counts.
In Lead Generation
In Email Marketing
In Business
Exploding lead costs, plummeting quality
Steadily declining open and click rates
Leads ghost you.
Dependence on arbitrary platform rules and algorithms
Spam folder or promotions tab instead of the inbox
Social media reach & paid ads disappoint.
Constant fear of ad account shutdowns by Meta and others
Your newsletters are generating less and less revenue.
The competition is pulling ahead.
In Lead Generation
Exploding lead costs, plummeting quality
Dependence on arbitrary platform rules and algorithms
Constant fear of ad account shutdowns by Meta and others
In Email Marketing
Steadily declining open and click rates
Spam folder or promotions tab instead of the inbox
Your newsletters are generating less and less revenue.
In Business
Leads ghost you.
Social media reach & paid ads disappoint.
The competition is pulling ahead.
The Solution: Email Trust Marketing.
Trust Leaders bet on hyper-relevant emails. They don’t scale lists— they scale relationships.
| One-Size-Fits-All Newsletters | Email Trust Marketing | |
|---|---|---|
| Purpose |
Volume
|
Trust building
|
| Key Success Metric |
Email list size
|
Open and click rate
|
| Email Communication Style |
Irrelevant bulk emails
|
Hyper-relevant, one-to-one emails
|
| User Experience |
Advertising & harassment
|
Inspiration & appreciation
|
| Long-Term Impact |
Irrelevance
|
Market leadership
|
The 4 Values of Trust Marketing
To win in the Trust Economy, you need more than visibility. You need clear values that guide your actions.
Relationship Comes First.
The primary job of every touchpoint in the customer journey is to build trust. Every user interaction is a deposit into the trust account.
Independence from Meta, Google & Co.
Every ad and every social media post is designed to capture email addresses.
Scale Trust.
Hyper-relevant emails solve your audience’s problems and win over your ideal clients. That’s how real trust scales.
Own the New Rules.
Trust Leaders master the new rules of the Trust Economy—and win by turning Gmail & Co. into strategic partners.
Live these values—and you win visibility, capture market share, and scale your revenue. Trust is the currency of the Trust Economy.
How to Become a Trust Leader
KlickTipp is your strategic ally in winning the Trust Economy.
Trust Intelligence
Your Superpower for the Trust Economy
Trust Leaders reach their subscribers at the right moment with hyper-relevant messages—tailored to each individual’s interests, context, and behavior. They transform your emails into personal encounters—and build trusting relationships in the process.
That’s why we developed Trust Intelligence : our new AI that makes trust-building scalable. It writes every email individually for each subscriber—with the care of a personal letter, for hundreds of thousands simultaneously.
SmartEnrichment
Collects and condenses publicly available information about your subscribers—such as website content, company information, social media profiles, voluntary responses from your surveys, and more.
SmartContact
Identifies all email addresses belonging to the same person—and merges them into a single, clean contact. So no subscriber ever gets the same message twice. SmartContact
pinpoints the most active email address and sets it as the subscriber’s primary address.
Learn more
Wir sind bald wieder telefonisch für Dich da.
Wir freuen uns sehr, dass Du mit uns Kontakt aufnimmst. Du erreichst uns telefonisch von Montag bis Freitag zwischen 8:00 und 12:00 Uhr sowie 13:00 und 17:00 Uhr.
Chatte doch in der Zwischenzeit mit unserem cleveren und kompetenten
KI-Assistenten KAI.
Er steht Dir rund um die Uhr zur Verfügung und kann die meisten Deiner Fragen sofort beantworten.
Probiere es aus – Du wirst überrascht sein, wie hilfreich KI-gestützter Support sein kann.
Oder schreibe uns Dein Anliegen einfach per E-Mail über unser Kontaktformular. Wir freuen uns sehr darauf, von Dir zu lesen und melden uns so schnell wie möglich bei Dir.
SmartMail
Rewrites each email individually for every subscriber using your enriched data—proven to boost clicks by up to 273%.
Tagging (CRM Logic)
Relevance Creates Resonance
Static email lists are a relic of the Spray-and-Pray Era. They create data chaos, drive up costs, and erode trust through embarrassing email campaigns—where customers receive promotions for products they’ve already purchased.
That’s why KlickTipp replaced email lists with tags. Tag-based email marketing isn’t just laser-precise. It’s highly relevant—and it builds trust.
Your Strategic Edge in the Trust Economy:
- One record per contact—counted fairly and transparently
- Clean, centralized data: unlimited tags per subscriber
- Laser-precise segmentation for maximum relevance
- Data-driven decisions instead of guesswork
- Significantly higher open rates, more clicks—and measurably more revenue
Dynamic Content
Every Message Hits the Mark
Generic one-size-fits-all newsletters are the death of trust. KlickTipp ends this cookie-cutter approach: with dynamic content, your emails automatically adapt to each subscriber’s interests, behavior, and context. One email reaches diverse audiences—personal, relevant, and scalable.
Your Strategic Edge in the Trust Economy:
- Minimal effort, maximum impact with every email
- Unmistakable authority for your personal brand
- Trust equity that grows with every email
- Significantly higher open and click rates
- More revenue with every email
Email Referral Marketing
Turns Email Subscribers Into Engaged Brand Ambassadors.
In the Trust Economy, your most valuable leads aren’t the ones you pay top dollar for—they’re the ones who find you through personal referrals. Unlock your single most valuable audience today: the friends and business partners of your existing subscribers and customers. Benefit from shorter sales cycles, higher conversion rates, and significantly more revenue.
Your Strategic Edge in the Trust Economy:
- Your Strategic Edge in the Trust Economy:
- Smart lead generation within your core audience
- The most credible and cost-effective strategy to attract ideal clients
- Automated thank-you for successful referrals
- Zero changes to your existing opt-in forms required
Content & Thought Leadership
Content That Builds Trust— and Attracts Ideal Clients
To position yourself as an authority in the Trust Economy, you need to consistently publish high-quality, unique content that reaches hearts. KlickTipp’s YouTube-Ideengenerator pinpoints blockbuster content that attracts your ideal clients. And KlickTipp’s Copywriter transforms these insights into high-converting content—precise, relevant, and original.
Your Strategic Edge in the Trust Economy:
- Consistently compelling content without costly trial and error
- Unrivaled expert position in your industry
- Proven higher open, click, and deliverability rates
- New ideal clients who pay premium prices
- Become the Trust and Revenue Leader—without adding to your payroll.
Award-Winning Deliverability Rates
Ranked #1 Where It Matters Most: Email Deliverability
What impression do newsletters leave when they end up in spam at Gmail, Outlook, or other providers? How can trust even begin that way?
Reach more prospects and ideal clients—with KlickTipp’s industry-leading email deliverability rates.
Your Strategic Edge in the Trust Economy:
- Mail servers located in Germany (GDPR-compliant & trusted)
- Dedicated IP infrastructure with an excellent reputation
- State-of-the-art email authentication (DKIM, SPF, DMARC)
- Automated list hygiene for consistently clean data
- Proactive AI monitoring of your email deliverability
Expert Support
Real People. Real Support.
KlickTipp stands by something that has become rare in our industry: support from real people who truly understand you and your knowledge-based business. Whether by email, phone, or Zoom—our dedicated experts look forward to supporting you personally.
Your Strategic Edge in the Trust Economy:
- 1:1 expert support by email, phone, or Zoom
- Two Zoom live trainings per day (Mon–Fri)
- Comprehensive knowledge base with step-by-step tutorial videos
- AI chatbot for instant answers—available 24/7
- Free migration service (from any provider)
The Results of Email Trust Marketing
Those who build trust systematically achieve measurable results across every area of their business:
1. High-Quality Ideal Client Pipeline
Open rates of 50–80% and a steady flow of affluent ideal clients who buy faster and stay longer.
2. Independence from Ad Platforms
Your own direct line to your audience—free from costly ads, algorithmic whims, and blacklisting risk.
3. Market Leadership Through Trust
Premium margins, loyal customers, and passionate referrals secure your leadership position in your industry.
Bottom line: sustainable growth through shorter sales cycles, higher conversion rates, and a resilient business model built on genuine relationships.
What Trust Leaders Say:
“25% more clicks. 7-figure revenue. KlickTipp delivers.”
Jonas Eisert
Founder & CEO, Loft Film
“€7 million in revenue from a single email.”
Bernhard Keller
Founder & CEO, Momanda Responsible for Marketing Dr. Joe Dispenza
“KlickTipp is more critical to my business than Facebook.”
Dawid Przybylski
Facebook Marketing Multimillionaire
“With KlickTipp, I ran multiple six-figure launches in two years.”
Tim Gelhausen
Copywriter & Online Marketer
“KlickTipp is the best online marketing solution.”
Dirk Kreuter
Europe’s Most Successful Sales Trainer
“Without KlickTipp, we never would have become Focus and Financial Times Growth Champions.”
Pascal Feyh
CEO, Mehr Geschäft & Serial Entrepreneur
“With KlickTipp, I reach the hearts of 60,000 parents—at the click of a button.”
Dr. Martina Stotz
Expert on Compassionate Parenting
“Email Trust Marketing with KlickTipp drives 90% of our success.”
Thorsten Wittmann
Professional Investor & Self-Made Multimillionaire
“With KlickTipp, I’ve sold thousands of tickets for This Is Marketing.”
Marcel Knopf
Founder, Onepage.io & This Is Marketing
“€15 million in revenue in just eight months. The key driver: KlickTipp.”
Alex Fischer
Entrepreneur, Author & Investor
“KlickTipp has by far the best email deliverability rates.”
Sven Platte
Founder & CEO, Digistore24
Your choice: Spectator or winner in the Trust Economy?
Imagine a world where you’re not just visible, but firmly established as an authority in the minds and hearts of your audience. A world where you are seen, noticed, and respected—because you reach the right people, at the right moment, with the right message.
KlickTipp’s Trust Intelligence makes this possible. It thinks alongside you, adapts in real time, and transforms digital communication into genuine relationships.
KlickTipp is more than software—it’s your ecosystem for sustainable growth in the Trust Economy. With technology that connects. With a team that understands you and is fully dedicated to your success. Choosing KlickTipp is your decision to become a Trust Leader.
The Trust Economy is here. Trust is the new visibility. Those who don’t build genuine relationships today won’t have customers tomorrow.
Now is the moment to choose your side: Will you watch others win—or lead the new game as the Trust Leader in your market?
If you’re ready to make trust the foundation of your success, then KlickTipp is your strategic partner.
Welcome to the Trust Economy. Welcome to the winning side. Welcome to KlickTipp.
Mario Wolosz
Engineer and former management consultant. Founded KlickTipp in 2009.
Mario Wolosz
Gründer von KlickTipp